what are Hooks? and why does every manuscript need them?

​If you are struggling to describe your manuscript from a marketing perspective, check out this example. Bookshop’s description (shown below) of The Elephants Come Home: A True Story of Seven Elephants, Two People, and One Extraordinary Friendship (by Kim Tomsic, Hadley Hooper, and Chronicle Books) highlights all the elements that will help sell this book. These… Read more »