The ARC is here and there’s no flood in sight!


The ARC, celebratory flowers from hubby, and a lovely note from the team at Charlesbridge.

Opening a package from your publishing company is a complete treat. Especially when you have an idea the package might contain the Advanced Reader Copy (ARC) from your latest book. It did and I am over the moon about this one.


On the cover alone, I adore the detail on the tree bark and foliage, the sweetness of the bear cub’s face, the rich sunny yellow behind the tree. And the font choices, oh the font choices! So many to consider and these are perfect. Artist Susan Swan and the design team at Charlesbridge have given readers a feeling of grandeur yet made the cover engaging and inviting. I CANNOT wait to hear childrens’ reactions. 

There are a few more sneak peeks of interior spreads HERE and they are equally awesome. Stay tuned for the book trailer currently under production with PookyHonk Productions.

I’d love to hear your reactions!

Is Fear Getting in Your Way?

Recently, a client who is working through the stages of my Find Me an Agent Match, Please service shared that fear gets in her way of submitting. When we discussed it further, she and I were both surprised to learn she did not have a fear of failure; she had a fear of success. It took some time to peel back the layers of this fear but she was open to learning why she, a grammarian at heart, sent out query letters with glaring sentence construction mistakes and obvious typos. She had even made the unforgivable error of addressing a query to “Mr. X” when it was directed to “Ms.  X.” 

Although her projects were ready for submission, she wasn’t. 

When I asked her what success looked like to her, she described a fairly dramatic scenario where she’d be on the road most of the time promoting at book fairs and presenting at book signings and school visits. Although this was exciting, it was daunting because she is a single mom of two children and because public speaking gave her the heebie-jeebies. We discussed how this scenario might actually play out. She realized she could say yes to people who had offered to help. She could find a balance between home and book life. And, she could send out submissions that reflected her years of work, talent, and her promise as an author. 

Is fear of success — or failure — getting in your way? Take some reflection time and see if you can let it go. 


Many thanks to my friend, Nancy Castaldo, for hosting the cover reveal of STRETCH TO THE SUN on her blog, Naturally Speaking. Nancy is a multi-award winning author of middle grade and early reader nonfiction and activity books. She’s also an environmental educator, naturalist, and photographer. In fact, many of her photographs are used in her books. Here are some of her most recent titles:

Let’s Go to the Fair! And by that I mean the Bologna Children’s Book Fair. Part Duo.


Part one of this two-parter offered a small window into the Bologna Children’s Book Fair 2018. Now I want to focus on what it means for an individual creator to attend an event like this.

I guess I can only say what it meant to me as a first-timer. Hopefully something will resonate with you!
Herewith are my takeaways:

  1. POV: our world is only as big as our experience. After eleven focused years in the children’s book industry, I have a fairly decent feel for the US market. However, I learned at the Fair that many publishers outside of the US use very different illustration styles, make very unique books, and take what appear to be risks in illustration and content I never would have considered possible. Question: how can I/we push my work into fresh territories that I now see are possible? How can my work land on the front end of the curve?
  2. there are a. lot. of. books. being. published. I still can’t fully assimilate the vast worldwide industry of children’s book making and selling. This is exciting because it is a clear indication the market is robust. But it can also be paralyzing in that could there possibly be a story left untold? kind of way. Question: how can I/we create a story that is uniquely mine to tell? 
  3. foreign rights are important to the longevity of a book. They aren’t something to glaze over in your contract. (oops) I learned at the Fair that if the rights for your books aren’t sold soon after it launches, there may be a market for them later. For example, multi-published author Miranda Paul shared that her book about siblings, Mia Moves Out, was of interest to a Chinese publisher because China is now experiencing more families with siblings. Interesting, right?

    The pub house may have new buyers or may have changed their interests in general. Question: how can you be your own foreign rights advocate? Miranda held a showcase for her books and had reached out to possible foreign rights people in advance of the Fair. She had discussions with them at the Fair and if they expressed interest in a title, she passed their contact information on to her agent and/or publishing team.  Other SCBWI people made these kind of connections at the Fair and goodness, it was exciting! 

  4. engaging with people at the Fair is important. We never know where our engagement might lead. One friend was invited to speak at an event because she met the organizer at the Fair. Another had “interesting discussions” with an agent. Question: in what ways can I reach out and offer something memorable for new contacts to take with them? Bring your engaging bookmarks, business cards, and/or other small and easy to pack trinkets displaying your contact information to share. 
  5. once again, SCBWI offers safe harbor in a windy sea.  The stand is ready for action the moment the Fair opens and is available until it closes.  It’s a place to reconnect to old friends, make new ones, and at the end of the day, know that you are with your special people.  Question: how can I grow my circle of SCBWI friends and include these new people in my writing framework? SCBWI always makes a big world smaller and this is very apparent at the Fair. If you are putting off going because you won’t know anyone there, start your day at Stand 26 B 76.
  6. diverse perspectives make things much more interesting! I spent time with people from Australia, France, Spain, Switzerland, Singapore, and Poland. We chatted about our unique challenges and opportunities. Each conversation opened my eyes just a bit wider to the world outside my own. Question: what can I learn from other perspectives that might inform my own work? 

​There are so many ways in which this experience broadened my horizons. I hope you’ll put the Bologna Children’s Book Fair on your bucket list.

Ciao for now! 

Let’s Go to the Fair! And by that I mean the Bologna Children’s Book Fair. Part Uno.


I’d seen pictures of the Bologna Children’s Book Fair and I expected it to be big. I expected a lot of people making foreign rights deals and of course, a lot of children’s books. But I never expected so much intensity around and respect for the art of creating books for children.

Every time I pushed the turnstile into the venue — called BolognaFiere — it was as if I’d left a typical world full of typical happenings and landed in a special place that was created only for and about children’s books. Every person there (approx 27,000+ of us) came because they wanted to know more, do bookmaking better, and/or explore what was possible. 


So what does it look like inside the Fair? Several very long and light filled-halls are chock-full of booths — or “stands” as they are called there — showcasing books and child-related products from all around the world. Ever wonder what the country Slovakia is publishing? Head to stand 22 C 4. Or want to see what the Scandinavian Publishing House views as its best new titles? That’s stand 26 A 68. Or maybe compare the illustration styles of the Cambridge School of Art (stand 25 B 110) with Changjiang Children’s Press (26 B 127)?


Here is a list of all the exhibitors and a map of the venue. Wow, right? 


Then there are “conferences” – short presentations/workshops/masterclasses on many, many topics such as illustration, packaging, apps, translation, toy design, etc. etc. This year, there were 250 different conferences, many presented in Italian, Japanese, Chinese, and English. At one conference, I heard a translator who looked as Midwestern USA as person could but spoke with a beautiful command of Japanese. Really, one could keep busy just attending conferences. Here is a view from my… um…refueling station.  ​​

​The Society of Children’s Book Writers and Illustrator’s booth (stand 26 B 76) was a happening place and home base for book creators from around the world. Highlights were the Dueling Illustrator’s competition (in which two illustrators are read part of an unpublished manuscript and asked to draw an image for it on the spot, in front of an audience, in a short amount of time!) and showcases where SCBWI members shared their books and often, their art-making for visitors.

​Here is a Dueling Illustrator’s competition with intrepid SCBWI Advisory Board Member, Bologna Book Fair coordinator for SCBWI and author, Chris Cheng, reading the manuscript selection to two illustrators: 


Here is SCBWI Michigan co-Regional Advisor and author/illustrator, Leslie Helakoski, during her busy showcase.


​Also, the Fair celebrates the “best of” -– such as the best illustrations submitted for selection (displayed in the photo to the left) and gives out prestigious awards (Bolognarazgazzi Digital Award, New York Times Best Illustrated Children’s Books Award, Silent Books Award, BOP – Bologna Prize for the Best Children’s Publishers of the Year, etc.). 

And just to keep things interesting, the Licensing Trade Fair happened simultaneously so we were treated to various life-sized licensed toys in our midst. 
Fascinating books are being made and sold in almost every corner of the Earth. If we believe, and I do, that children’s books often represent our current culture and our hopes for tomorrow, the Bologna Children’s Book Fair is an opportunity to see our whole wide world under one roof. 

What does all this mean for a creator? For your own work? Scroll down for Part Duo. 

Are You on a Mission?

Janie Reinart over at GROG posted about creating our personal mission statement. This exercise seems like it could be a bit “woo-woo” but that couldn’t be further from the truth. Following our path starts from knowing where we want to go. 

Here is my mission statement: to write stories that help children understand the world and their place in it, to exemplify a supportive, professional perspective, and to provide leadership and connection within the children’s literature community.

It’s a little wordy but it works for me.

If you don’t have a personal mission statement YET, take a couple of minutes to read Janine’s post. Create your statement. Then post it on GROG and here, too. Okay? That makes it real.

Remember, we can change our mission statements as our perspective changes. And it’s not graded or judged. This work is all for you.

Go on a mission. Yours.

How to Tackle Big Topics for Growing Thinkers: Nonfiction


Okay. I might be biased because Charlesbridge is publishing my forthcoming book STRETCH TO THE SUN: FROM A TINY SPROUT TO THE TALLEST TREE ON EARTH and I know firsthand they are an amazing team, but this post by Charlesbridge nonfiction senior editor Alyssa Mito Pusey is all-by-itself excellent. Getting to “I GET IT!”: Scaffolding in Nonfiction is shared on Charlesbridge’s Unabridged blog (a great place to visit, BTW). In this post, we learn four techniques for tackling big topics in children’s nonfiction. Many thanks, Alyssa and Charlesbridge.

“Why Don’t Agents Give Feedback?”


I follow agent Jessica Sinsheimer on Twitter and she offered this great behind-the-agent- curtain look at why (most) agents don’t give feedback (very often). (Parentheses are my own. Some agents do give feedback and some give it occasionally, but I certainly understand the spirit of Jessica’s thread.) 

Disclaimers: Settle in. This will take a bit to read but it’s important to understanding the industry so it’s worth it. And, forgive the wonky formatting. 
Jessica Sinsheimer @jsinsheim Ravenous reader, lazy gourmet, literary agent + cheese-obsessed human. Co-creator of #PubTalkTV#MSWL, Manuscript Wish List® + 
New York, NY
Joined April 2011
 Jessica Sinsheimer‏ @jsinsheim

So it’s very common for writers to ask why agents don’t give feedback. The answer, usually, is that we’re busy–but that’s hard to grasp on a concrete level. Today, the lovely and talented @BenFaulknerEd mentioned reading tons, and out of curiosity, I did the math to compare.

    • Jessica Sinsheimer‏ @jsinsheim Feb 6
      So we get (I did the math awhile ago) an average of 39.98 queries a workday times 5 days = 2,158 pages/month from queries. I probably read an average of 2/10 of the included pages, so that’s 1 query + 2 pages times 2,158 = 6,474 pages/month.
    • With a 7.5% request rate (2.99/day times 5 (M-F) times 4 (weeks in month) = 59.97 manuscripts. If I read 20 pages each on average (keep in mind many are picture books), that’s 1,199.4 pages of requested material/month + 6,474 unrequested = 7,673.4 pages a month of submissions.
    • Now, I strongly suspect the 7.5 percent is high (this was calculated maybe two years ago?). But even say it’s 3 percent now, that’s 1.1994 requests a day, times 5 (M-F), times 4 (weeks) times 20 (average pages read) = 479.76 requested pages read/month.
    • So, yes, we are busy. No, we are not sitting here cackling like “Haha, I know exactly how to fix her manuscript, and I’m not telling her! Why? Because! Bwahahahaa!” Much as I receive a lot of correspondence to this effect.
    • I suspect a lot of agents have similar inboxes (I’ve heard everywhere from 10-50 average queries a day). Many probably have lower request rates (perhaps closer to 1-2%). Many have assistants, interns, teams. However, I suspect that 0% of agents enjoy making writers wait.

      Keep in mind that I don’t get all day to read submissions. I actually spend more time on clients, meetings, my own submissions, contracts, and the like. I’m pretty much reading during downtime–evenings, weekends, subway, train trips, plane trips, waiting in line.

      Things I could do to be faster (of course I’ve considered them!): 1) Not respond to queries. This would save about 30 seconds from each, times 39.98 times 5 (M-F) times 4 (weeks) divided by 60 (convert to minutes) = 399.8 minutes a month, or 6.6633 hours.

      2) Let readers make all of the query requesting decisions for me. Now, if you know me at all, you know I am waaaaayyyyyy too much of a control freak to let that happen. I read all queries myself.

      3) Manuscripts–same. 

      4) Drink more coffee, sleep less. I’m up to two coffees a day, one tea. Just tried the Starbucks app for the first time today (it was weird–too easy). I think that’s enough. Otherwise I’ll just run around all day. And bad things happen fast if I don’t sleep.

      5) Give Up Everything Fun And Just Be An Efficient Human, Dammit: Believe me, I’ve tried. Strangely, this makes me miserable and worse at my job. I do need some degree of happiness in my life to be able to function as a creative person–which an agent is. Always. So. That’s out. 

      So, that’s where I’m at. Do I still expect lots of “Agents are so mean because they don’t give feedback” emails? Yes. And the check-ins at three weeks? And the “I am so tired of agents being SO UNPROFESSIONAL and NOT GIVING ANY FEEDBACK” tweets? Yes. 

      And there’s one now. Cool.

      You may be asking, “Jessica! Why in the world are you doing side projects when you have all of this happening?” The answer is that, for me, it’s easier to keep moving. A change, for me, even if just a setting (office vs coworking space vs home) is more restorative than a rest.

      And I get genuine energy and pleasure out of connecting people. I think all agents do. Makes me feel like what I do is meaningful. And that means so much more than numbers could. 

      Keep in mind that there are a LOT of “Dear Sirs” and “I have published the next bestseller please take it on or else here’s my number” queries. At time of tweeting, I have 6 “Dear Sir/Madam,” 2 “Next bestseller,” and 1 “Next JK Rowling” queries waiting. Do I try to keep up? Yes! Do I achieve inbox zero? No! Inbox 100? No. Do I try to keep in touch about delays? Yes! Do I always manage to check in with everyone when things take a long time? Sadly, no. Am I constantly feeling guilt about making so many people wait? Yes. Yes, I am. 

    • Do I suspect some agents just manage to be faster through…magic? Better systems? Better coffee? Not sleeping? Working harder? Being better at life? Yes. Definitely. This is just where I’m at, now. Catch me in a few years, and things may be very different.
  1. New conversation
    • Replying to @jsinsheim @BenFaulknerEd Wonderful thread. I’ve however had only 1 unanswered question about all this. Perhaps cause I’ve hardly ever asked! And it’s this: with soooo much reading, doesn’t reading fatigue set in badly enough to color your judgement? Do you then respond well mostly to formulaic writing

      Jessica Sinsheimer‏ @jsinsheim Feb 6 The opposite, actually. I feel like I’m reading for voice, energy. A lot of things–unusual things, specific things too–make me go “Oh, I’ve seen five of those this month already.” But a query that feels like it’s alive on the page? Shockingly rare, and I love it.

What’s Your Path to Promotion?


You may know that my next book releases in October, 2018. I’ve been working on a publicity platform, discovering lots of neat ways to let folks know about the book and myself. However, I discovered that, though I’ve been very active in the children’s book industry for a decade (yikes)  and have promoted two other books, I know my newest book could use a fresh perspective.

​I was thrilled when my friend, colleague, and general smartypants gal Deb Gonzalez contacted me to be part of her new on-line publicity course suitable for published and prepublished authors and illustrators. Preparing for presenting my part of this course has helped me prepare my own publicity. That’s a lot of ‘p’ sounds but still, win, win!

Here are the pieces I know my publicity campaign needs. I need to:

  • utilize social media and digital resources in creative and authentic ways
  • develop and/or expand my reader community 
  • develop and/or expand my SCBWI and creator community and influencers I’ve come in contact with over the years
  • increase my connection with the school/library market

While I’m blessed to have tremendous support from my publisher, I’m fully aware that they have other authors that deserve their attention, too.

I desire all these things, and yet I have limited funds and time to devote to developing this campaign.

Where should I start? Where should anyone start? We need a plan, Stan! Let’s set some practical, affordable, and achievable goals. Let’s devise a strategy by asking guidance from professionals who know what to do. Let’s take some action! That’s what Path to Promotion: A Six-Week Online Book Publicity Course is all about.

Together, we will navigate our way down the Path to Promotion.

Path to Promotion is an online collaborative program designed to share promotional information and techniques, to guide in the publicity preparation process, and to clarify steps required to create an affordable marketing platform that is personal, authentic, and professionally sound. In this session, we’ll explore topics such as podcasting, the school/library market, creating a digital footprint, and others.  At the end of the course, participants will receive a Path to Promotion Publicity Planner packed with graphics and guides to assist in the quest to make a splash in the world.

Here’s how the Path to Promotion 6-week course works:

  • On Monday of each week participants will access an audio interview featuring one of the Path to Promotion faculty members focusing on their area of expertise. In addition, they’ll access a handout and (look out, now) a homework assignment due on Wednesday of that week.
  • On Wednesday, participants will access a live webinar (affectionally known as The Debinar) during which they can connect with the featured faculty member by asking questions via live chat. The Debinar will be recorded for later viewing. Questions may be submitted in advance.
  • At the end of the course participants receive a Path to Promotion Publicity Planner packed with graphics and guides to assist in the development of a practical, affordable, and effective promotional plan!

Some important registration and fee information:

  • Session run from Monday, May 14 until Wednesday, June 18
  • Early Bird Registration – $175 (opens March 1 – closes April 8)
  • Full Registration Rate – $200 (opens April 9 – closes May 7)
  • Spaces are limited

The Faculty list and their topics include:

  • Barbara Fisch and Sarah Shealy of Blue Slip Media present EVERYTHING YOU WANTED TO KNOW ABOUT PUBLICITY, BUT WERE AFRAID TO ASK

I’m so excited about this course. For you and for me. I’m going to learn from each of the faculty members. The topics are timely. I love the fact that the Path to Promotion coursework is interactive, flexible, and versatile – perfect for authors and illustrators, at what ever stage they may be in the quest for publication.
Join us, won’t you?

For more information, contact Deb Gonzales at [email protected].
 Deb’s Bio: Debbie Gonzales is a career educator, curriculum consultant, former school administrator and adjunct professor, and once served as a SCBWI RA for the Austin Chapter. Deb currently devotes her time to writing middle grade novels, crafting teacher guides and various other freelance projects. She’s the author of six “transitional” readers for New Zealand publisher, Giltedge, and the forthcoming non-fiction picture book Play Like a Girl: The Road to Breaking Barriers and Bashing Records (Charlesbridge, 2019). A transplanted Texan, Debbie now calls beautiful Ann Arbor, Michigan home where she lives with her husband John and spunky pup, Missy. Deb earned her MFA in writing for children and young adults from the Vermont College of Fine Arts.